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AXE | Long Lasting

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AXE turns the launch of its first long-lasting fragrance into a deliberately slow love story. A man makes an endless journey across an impossibly long sofa to reach his date—because when fragrance lasts, timing matters less.

  • Director

    Andreas Nilsson

  • Director of Photography

    Lasse Frank

  • Production Company

    CANADA

  • Agency

    LOLA MullenLowe

  • Editor

    Jonnie Scarlett

  • Editing Company

    The Quarry

  • Post Production

    Melt Creative

  • Colorist

    Xavi Santolaya

  • Sound

    IXYXI

Man in a black leather jacket stands beside a car at night in AXE Long Lasting Woman in a brown turtleneck looks ahead inside a dim modern home in AXE Long Lasting Man stands beyond a curved white sofa as a seated woman faces him in AXE Long Lasting Man in black leather reclines on a white sofa with a horse behind him in AXE Long Lasting Man and woman sit at opposite ends of a curved sofa beside a fire pit in AXE Long Lasting Woman smiles toward a man seated beside her in AXE Long Lasting