LOEWE’s Fall/Winter 2025 campaign unfolds like a scrapbook of characters, materials, and objects, pairing four actors with the collection’s sculptural bags and tactile surfaces.

  • Starring

    Jiang Qiming, Lesley Manville, Felix Kammerer, Raffey Cassidy

  • Director & Photographer

    Arnaud Lajeunie

  • Creative Director

    Sarah Bassett

  • Stylist

    Eliza Conlon

  • Hair

    Karim Belghiran

  • Makeup

    Daniel Sallstrom

  • Manicurist

    Lauren Michelle Pires

  • Set Designer

    Poppy Bartlett

  • Producer

    Laura Holmes

  • Editor

    Bernat Granados

  • Post Production

    Chapter

Older model in oversized sunglasses and a colorful wrap peers around a white wall for LOEWE FW25 Man in a black leather jacket catches a burgundy LOEWE bag in a white gallery Woman in a dark brown dress carries a burgundy LOEWE bag through a white gallery Hand presses the green and blue panels of a sculptural burgundy LOEWE bag Close portrait of a dark-haired model leaning against a white wall for LOEWE FW25 Older model in oversized sunglasses and a multicolor wrap faces the camera for LOEWE FW25